Daily Archives: January 30, 2017

Chelsea Sugar ANZAC Baking

Case Studies
Year: 2016 Category: Food Objective:  To inspire NZers to get baking, using Chelsea Sugar products in the lead up to and over ANZAC weekend. The Approach:  To generate a desirability around baking, we recruited a team of 12 lifestyle and food bloggers to create recipes with a spin on the traditional ANZAC Cookie. We wanted to showcase a range [...]