Daily Archives: January 30, 2017

Chelsea Sugar ANZAC Baking

Case Studies
To inspire New Zealander’s to get baking with Chelsea products, BC worked with key food and lifestyle influencers in the lead up to and over ANZAC weekend – a popular time for brand sales. Our Approach To generate a desirability around baking, we recruited a team of 12 lifestyle and food bloggers to create recipes with a spin on the [...]