Daily Archives: March 8, 2017

Kowhiri, Kinly App

Case Studies
In New Zealand, 70% of people who should have a Will do not, so BC worked with Kowhiri to drive consideration through the usage of the new Kinly app to create one in an easy online, inexpensive and lawyer-free environment. Our Approach Five leading NZ lifestyle and parenting influencers partnered with Kowhiri to introduce the topic of Wills to [...]

Sealord Frozen Salmon Launch

Case Studies
BC worked with Sealord to drive awareness of their new salmon products – Salmon Fillets and Salmon Pieces. Our Approach Because Sealord needed shoppers to head to their supermarket’s frozen department, not the fresh fish section, Sealord needed to introduce shoppers to this new product at the point of meal inspiration, not point of purchase. [...]

Lashem Lash and Brow Serum

Case Studies
Wiggins distribution brought  Lashem to New Zealand, a new brand and product never seen before in the market.  Our job was to drive awareness and interest in the new Lashem Lash & Brow Enhancing Serum and encourage purchase. Our Approach When it comes to a new beauty product, it’s not enough to say it works, people need proof that it does [...]