Daily Archives: March 8, 2017

Top Ten Tips

There’s been a swathe of briefs and RFP’s flying into the inboxes of the team @ BC. and a recent request was for influencers to come up with a ‘top 10 ways to…’ type content and it inspired me to come up with a top 10 tips for Influencer Marketing; #1 – Why do it, what’s your purpose? It sounds silly and obvious but it’s critically important [...]

Kowhiri, Kinly App

Case Studies
Year 2016 Category Financial Services Objective To drive consideration and conversation around the need to have a Will, and encourage the usage of the new Kinly app to create one in an easy online, inexpensive and lawyer-free environment. Our Approach Five leading NZ lifestyle and parenting influencers partnered with Kowhiri to introduce the [...]

Sealord Frozen Salmon Launch

Case Studies
Year 2016 Category Food Objective To drive awareness of Sealord’s new frozen salmon products – Salmon Fillets and Salmon Pieces Our Approach Because Sealord needed shoppers to head to their supermarket’s frozen department, not the fresh fish section, Sealord needed to introduce shoppers to this new product at the point of meal inspiration, not [...]

Lashem Lash and Brow Serum

Case Studies
Year 2016 Category Beauty Objective  Wiggins distribution  brought to NZ  Lashem, a new brand and product never seen before in NZ.  Our job was to drive awareness and interest in Lashem Lash & Brow Enhancing Serum and encourage purchase. Our Approach When it comes to a new beauty product, it’s not enough to say it works, people need proof [...]