Case Studies

Edmonds Cake in A Cup

Case Studies
With a new flavour launch and Winter in full force, BC was tasked to drive awareness of the new Edmonds Cake in a Cup – Vanilla Chocolate Chip, aligning the product with a strong message of comfort. Our Approach We worked with a team of 8 food and lifestyle influencers to put #CakeInACup in the front of minds of viewers, who connect it [...]

Kowhiri, Kinly App

Case Studies
In New Zealand, 70% of people who should have a Will do not, so BC worked with Kowhiri to drive consideration through the usage of the new Kinly app to create one in an easy online, inexpensive and lawyer-free environment. Our Approach Five leading NZ lifestyle and parenting influencers partnered with Kowhiri to introduce the topic of Wills to [...]

Sealord Frozen Salmon Launch

Case Studies
BC worked with Sealord to drive awareness of their new salmon products – Salmon Fillets and Salmon Pieces. Our Approach Because Sealord needed shoppers to head to their supermarket’s frozen department, not the fresh fish section, Sealord needed to introduce shoppers to this new product at the point of meal inspiration, not point of purchase. [...]

Lashem Lash and Brow Serum

Case Studies
Wiggins distribution brought  Lashem to New Zealand, a new brand and product never seen before in the market.  Our job was to drive awareness and interest in the new Lashem Lash & Brow Enhancing Serum and encourage purchase. Our Approach When it comes to a new beauty product, it’s not enough to say it works, people need proof that it does [...]

Chelsea Sugar ANZAC Baking

Case Studies
To inspire New Zealander’s to get baking with Chelsea products, BC worked with key food and lifestyle influencers in the lead up to and over ANZAC weekend – a popular time for brand sales. Our Approach To generate a desirability around baking, we recruited a team of 12 lifestyle and food bloggers to create recipes with a spin on the [...]