Case Studies

Air New Zealand Economy Skycouch

Case Studies
How do you continue to create brand love for Air New Zealand, while raising awareness of the Economy Skycouch? Our Approach Bloggers Club teamed up with much loved Kiwi internet star How to DAD and Air New Zealand together to create ‘How to fly with a baby”, a light-hearted and entertaining video that talks to the difficulty of travelling with [...]

New World Project Buzz

Case Studies
How do you inspire customers to kick-start their gardening journey with New World’s Little Garden? Our Approach After the success of the previous year’s campaign, we took two tactical approaches featuring different influencers and playing to their strengths. Popular with parents, we had Happy Mum Happy Child and How to DAD show how gardening [...]

Kenwood kMix

Case Studies
How do you help future proof a brand and attract a new audience segment? Our Approach Bloggers Club worked with 7 influencers to create beautiful content that showed off what audiences can achieve at home with the Kenwood kMix range to inspire product purchase. The content highlighted the product features and benefits that make it the [...]

Edmonds Cake in A Cup

Case Studies
With a new flavour launch and Winter in full force, Bloggers Club was tasked to drive awareness of the new Edmonds Cake in a Cup – Vanilla Chocolate Chip, aligning the product with a strong message of comfort. Our Approach We worked with a team of 8 food and lifestyle influencers to put #CakeInACup in the front of minds of viewers, who [...]

Kowhiri, Kinly App

Case Studies
In New Zealand, 70% of people who should have a Will do not, so Bloggers Club worked with Kowhiri to drive consideration through the usage of the new Kinly app to create one in an easy online, inexpensive and lawyer-free environment. Our Approach Five leading NZ lifestyle and parenting influencers partnered with Kowhiri to introduce the topic [...]

Sealord Frozen Salmon Launch

Case Studies
Bloggers Club worked with Sealord to drive awareness of their new salmon products – Salmon Fillets and Salmon Pieces. Our Approach Because Sealord needed shoppers to head to their supermarket’s frozen department, not the fresh fish section, Sealord needed to introduce shoppers to this new product at the point of meal inspiration, not point of [...]

Lashem Lash and Brow Serum

Case Studies
Wiggins distribution brought Lashem to New Zealand, a new brand and product never seen before in the market.  Bloggers Club’s job was to drive awareness and interest in the new Lashem Lash & Brow Enhancing Serum and encourage purchase. Our Approach When it comes to a new beauty product, it’s not enough to say it works, people need [...]

Chelsea Sugar ANZAC Baking

Case Studies
To inspire New Zealander’s to get baking with Chelsea products, Bloggers Club worked with key food and lifestyle influencers in the lead up to and over ANZAC weekend – a popular time for brand sales. Our Approach To generate a desirability around baking, we recruited a team of 12 lifestyle and food influencers to create recipes with a spin on [...]