Case Studies

Kowhiri, Kinly App

Case Studies
Year 2016 Category Financial Services Objective To drive consideration and conversation around the need to have a Will, and encourage the usage of the new Kinly app to create one in an easy online, inexpensive and lawyer-free environment. Our Approach Five leading NZ lifestyle and parenting influencers partnered with Kowhiri to introduce the [...]

Sealord Frozen Salmon Launch

Case Studies
Year 2016 Category Food Objective To drive awareness of Sealord’s new frozen salmon products – Salmon Fillets and Salmon Pieces Our Approach Because Sealord needed shoppers to head to their supermarket’s frozen department, not the fresh fish section, Sealord needed to introduce shoppers to this new product at the point of meal inspiration, not [...]

Lashem Lash and Brow Serum

Case Studies
Year 2016 Category Beauty Objective  Wiggins distribution  brought to NZ  Lashem, a new brand and product never seen before in NZ.  Our job was to drive awareness and interest in Lashem Lash & Brow Enhancing Serum and encourage purchase. Our Approach When it comes to a new beauty product, it’s not enough to say it works, people need proof [...]

Chelsea Sugar ANZAC Baking

Case Studies
Year: 2016 Category: Food Objective:  To inspire NZers to get baking, using Chelsea Sugar products in the lead up to and over ANZAC weekend. The Approach:  To generate a desirability around baking, we recruited a team of 12 lifestyle and food bloggers to create recipes with a spin on the traditional ANZAC Cookie. We wanted to showcase a range [...]