Wiggins distribution brought Lashem to New Zealand, a new brand and product never seen before in the market. Our job was to drive awareness and interest in the new Lashem Lash & Brow Enhancing Serum and encourage purchase.
When it comes to a new beauty product, it’s not enough to say it works, people need proof that it does – hence the power and influence of before/after photos. In order to convince people to try Lashem’s Lash & Brown Enhancing Serum, we needed to show them the amazing results that Lashem could achieve.
After only being in market for three months, Lashem sales exceeded expectations – sales grew 66% from Week 1 to Week 4, increased by 54% from Month 1 to Month 2, and increased distribution in Farmers Department stores by 47%. The campaign was incredibly influential – not only did consumers go into Farmers specifically asking for the Lashem Lash & Brow Enhancing Serum, but radio celebrities further promoted the brand on their shows after seeing the results of the product via the bloggers we collaborated with.
Key blogger, Makeup Obsessives, had over 2.8k page views and over 500 entries to her competition – an outstanding result within the beauty category.