Wiggins distribution brought to NZ Lashem, a new brand and product never seen before in NZ. Our job was to drive awareness and interest in Lashem Lash & Brow Enhancing Serum and encourage purchase.
When it comes to a new beauty product, it’s not enough to say it works, people need proof that it does – hence the power and influence of before/after photos. In order to convince people to try Lashem’s Lash & Brown Enhancing Serum, we needed to show them the amazing results Lashem achieves.
After only being in market for three months, Lashem sales have exceed expectations – sales grew 66% from Week 1 to Week 4, increased by 54% from Month 1 to Month 2, and increased distribution in Farmers Department stores by 47%. The campaign was incredibly influential – not only did consumers go into Farmers specifically asking for the Lashem Lash & Brown Growth Enhancing Serum, but radio celebrities further promoted the brand on their shows after seeing the results of the product via the bloggers we collaborated with.
Make Up Obsessives had over 2.8k page views and 503 entries to her competition which is outstanding compared to other beauty category giveaways.
Bloggers Club were a fundamental part of the success of the NZ launch of Lashem. We have been so impressed with the success of the Lashem campaign, we now use the expertise of Bloggers Club to further the success of our other Health and Beauty brands.